Recent Hunter Outdoor Communications Press Releases
SeaLife has Four Great Products for Amazing Underwater Photos this Season
MOORESTOWN, N.J. (May 22, 2013) — The dive season in the Northern Hemisphere is here, and SeaLife®, a leader in underwater cameras, has created a lineup of new cameras and accessories that will enrich your next dive with brilliant images and videos of the underwater world beneath the surface.

Hunter Safety System Introduces Tactical Bag
Storage System
DANVILLE, Ala. (May 20, 2013) — Hunter Safety System, the leader in treestand safety, is now offering its new ultra-versatile three-pack Tactical Bag gear-storage system for Hunter Safety System harnesses. Originally designed to provide extra storage space for the company’s Ultra-Lite and Ultra-Lite X-Treme safety harnesses, the Tactical Bag’s MOLLE-spec attachment system allows them to be used on any harness or vest with up to 2-plus-inch webbing.

Rage Expands X-treme Line with a New 125-Grain Broadhead
CARTERSVILLE, Ga. (May 16, 2013) — At last year’s ATA Show, Rage introduced the most lethal broadhead to ever hit the market, the Rage X-treme™. This year, Rage has expanded the line to include a 125-grain broadhead for those bowhunters who prefer a heavier broadhead.

Moody, Tharpe and Sanderlin Win the 14th Annual Muzzy Classic in Large Turn Out
CARTERSVILLE, Ga. (May 9, 2013) — With literally a boatload of fish in hand, a team of Georgia young guns—Justin Moody, Michael Tharpe and Jeremy Sanderlin—emerged from a large pack of 62 teams to win first-place laurels at the 14th Annual Muzzy Classic Bowfishing Tournament, April 27th through 28th in Guntersville, Ala. In the end, three teams hailing from Georgia ended up on the winner’s podium.

Dive Into Summer Savings With SeaLife’s "Get SET" Rebate
MOORESTOWN, N.J. (May 1, 2013) —SeaLife®, the leader in underwater camera technology, has announced the launch of the 2013 Get SET rebate program. Kicking off today and running through August 31, 2013, underwater photographers and dive enthusiasts have the opportunity to get a substantial amount of money back when they purchase a complete SeaLife camera package including the company’s popular lighting and lens accessories that are essential for great underwater photos and videos. The Get SET rebates range from $30 to $100, depending on the camera package purchased.

CanCooker Introduces the 2-Gallon CanCooker Jr. for Smaller Get-Togethers
FREMONT, Neb. (April 29, 2013) — CanCooker™, the company that re-invented the old-fashioned-creamery-style can as an innovative, portable convection oven that steam-cooks a complete high-quality meal for a large group of diners almost effortlessly in just an hour, has introduced the 2-gallon CanCooker Jr. to make the same great meals for smaller parties.
Hunter Safety System Facebook Exceeds 300,000 Fans; Fans Rewarded
DANVILLE, Ala. (February 25, 2013) — HHunter Safety System, the leader in treestand safety, announced today that the company’s Facebook page has exceeded 300,000 “likes” on the popular social networking site. As a thank you for setting this milestone, HSS will reward fans by giving away one Hunter Safety System harness and a Lifeline each day for the next two weeks. This Facebook thank you will kick off Sunday, April 28 and concludes Saturday, May 11.
CanCooker Hires Outtech Inc. To Handle Sales In U.S. Market
FREMONT, Neb. (April 26, 2013) — CanCooker, the company that re-invented the old-fashioned-creamery-style can into an innovative device that quickly and easily steam-cooks a complete high-quality meal for a large group of diners in just one hour, has announced today that they have formed a partnership with Outtech, Inc. Effective immediately Outtech will handle the sales for the entire CanCooker line for the outdoor market as well as farm supply stores.
Rage Combines the Best of Both Worlds in the New
Chisel Tip X-treme Broadhead
CARTERSVILLE, Ga. (April 17, 2013) — Rage, the world’s number-one selling broadhead brand, has combined the body and blades of the original X-treme™ with the tip of its Chisel Tip line to create the new Chisel Tip X-treme. This incredibly lethal combination of technologies produces massive 2.3-inch cuts, devastating wound channels and bone-busting penetration on game.

CanCooker Appoints David Langston as Vice President of Sales & Marketing
FREMONT, Neb. (April 15, 2013) — CanCooker President Seth McGinn today announced the appointment of marketing guru David Langston to the position of vice president of sales and marketing for the company. In this newly created position, Langston will be responsible for overseeing the sales and marketing departments with direct responsibility for the development and implementation of sales, branding, messaging, and market/product development efforts for domestic and international markets. This position plans, directs, and manages all sales and marketing strategies, functions, policies, objectives and initiatives. He will report directly to McGinn.
CanCooker Names Hunter Outdoor Communications as Its Public Relations Agency of Record
FREMONT, Neb. (April 11, 2013) — CanCooker announced today that it has selected Hunter Outdoor Communications (HOC) as its public and media relations agency of record for the North American market. This appointment includes the handling of CanCooker’s full line of outdoor cooking products. Headquartered in Boerne, TX, HOC is a full-service public relations agency specializing in the outdoor, cooking, hunting, shooting, marine and military industries. The appointment is effective immediately.
Hi Mountain Seasonings Breaks Ground on Its New Annex in Riverton
RIVERTON, Wyo. (April 9, 2013) — Hans and Kimberly Hummel, the owners of Hi Mountain Seasoning, are excited to announce that they have broken ground in a new lot adjacent to their current headquarters to build a new 12,000 sq.ft. manufacturing and storage facility. This expansion will increase the Hi Mountain’s building space by 50 percent when completed in June of 2013. This expansion comes as a result of the tremendous increase in popularity of the company’s products in recent years.
Rage Cage Quiver Now Available in RealTree® AP
CARTERSVILLE, Ga. (March 18, 2013) — The popular Rage Cage Quiver that hit the market last year is now available in the Realtree AP camouflage pattern. The Rage Cage Quiver is a compact, low-profile and ultra-lightweight quiver that was designed specifically to securely hold five arrows tipped with Rage or other mechanical broadheads.

Rage Takes Crossbow Broadhead Technology to new Distances with the Lethal New CrossbowX Broadhead
CARTERSVILLE, Ga. (March 4, 2013) — Since the advent of the modern crossbow, hunters have been begging for a broadhead that provides better flight at longer distances, and that is exactly what Rage™ has delivered with its all-new CrossbowX™ broadhead, the most lethal crossbow broadhead on the market. With newer crossbows producing speeds often exceeding 400 fps, the new Rage CrossbowX broadhead has been specifically engineered to perform at these levels.

Hunter Safety System, Mathews and Lost Camo Join Forces to Create the New Ultralite Lost® Vest
DANVILLE, Ala. (February 25, 2013) — Hunter Safety System, the leader in treestand safety gear, has partnered with Mathews Bows and Lost Camo to create the new HSS-Ultralite Lost safety harness that will be available exclusively within the Mathews extensive independent dealer base.

Muzzy Introduces Its Most Accurate and Lethal Broadhead to Date—The Trocar
CARTERSVILLE, Ga. (Febuary 19, 2013) — Muzzy Outdoors, the makers of the world’s number-one selling fixed-blade broadhead, has truly reset the bar on this category of broadhead with the introduction of its newest design, the three-blade Trocar. Engineered for undisputed toughness and accuracy, this new fixed-blade broadhead features a 0.035-inch-thick helix-blade design that provides field-point-like accuracy as well as unbelievably lethal performance on game.

Rage Introduces Surgical Precision to the World of Bowhunting with Its New Hypodermic Broadhead
CARTERSVILLE, Ga. (February 14, 2013) — Rage continues to lead the evolution in lethal broadhead technology with its introduction of the much-anticipated Hypodermic™ broadhead. Aerodynamically designed, the new Hypodermic broadhead is compact, exceptionally tough and offers penetration never before seen from a broadhead. The precision-machined solid-steel ferrule sports a brand new hybrid tip design that’s as sharp as a needle, allowing the new Rage Hypodermic to have the aerodynamics and accuracy of a leading-edge blade with the bone-crushing performance of a chisel tip.

Are Your Binocular and Camera Ready for This Year’s Migration?
MOORESTOWN, N.J. (February 11, 2013) — Somewhere in North America, a bird migration has begun. Whether it is the early migrators of ducks and geese, or killdeer and red-winged blackbirds, bird migrations have begun. Are you and your gear prepared for the great northward flood of birds? Having a comfortable no-slip binocular and camera slings can make a huge difference in a day of birding. With no strain on your neck, you can pleasurably view the migrations and follow the birds all day in the field.

Registration Now Open for the 14th Annual Muzzy Classic & Alabama State Championship
CARTERSVILLE, Ga. (Febuary 8, 2013) — Registration has officially opened for the 14th Annual Muzzy Classic & Alabama State Championship bowfishing tournament to be held April 27-28, 2013, in Guntersville, Ala. This popular Bowfishing Association of America (BAA) sanctioned event has guaranteed prize money of $3,500 for 1st place with more places paid based on number of entries. Potential payouts, not including prizes, are: 2nd place $2,500; 3rd place $1,500; 4th place $1,000; 5th place $750 and 6th place $500.

Hi Mountain Camp Meals Take On a Bold New Look
RIVERTON, Wyo. (February 6, 2013) — With their new eye-catching packaging for 2013, Hi Mountain Seasonings popular Camp Meals will be hard to miss on the shelves of your local retailer. With the unique outdoor photography and innovative labeling, the Camp Meals’ new packaging communicates the passion for outdoor adventures with the commitment to providing superior flavor and nutrition that Hi Mountain Seasonings is known for.
New Hunter Safety System TreeStalker II Now Available
DANVILLE, Ala. (February 5, 2013) — Hunter Safety System has always been known for its innovative designs in safety harnesses, and for 2013, HSS has continued this tradition with the complete redesign of the TreeStalker harness. The new TreeStalker II has been reengineered to be lighter, safer and more comfortable than previous models—all without increasing the price.

Wes Doss To Conduct Tactics Seminar in the
Steyr Arms Booth at SHOT Show
TRUSSVILLE, Ala. (January 11, 2013) — Steyr Arms has announced that Khyber Interactive Associates founder and President Wes Doss, Ph.D., will be at the Steyr booth (#10246) Wednesday, Jan. 16, at 1 p.m. during the 2013 SHOT Show in Las Vegas to present a tactical seminar entitled "Tactical Advantage—Training Today's Warriors on the Steyr Weapons Platforms."

Vero Vellini Has the Perfect Christmas Gift for the Outdoor Enthusiast
MOORESTOWN, N.J. (December 20, 2012) — Still looking for that last-minute Christmas gift for the hard-to-buy-for outdoor enthusiast in your life? Look no further than these three handcrafted slings from Vero Vellini, each of which would make the perfect gift.

Muzzy Broadheads To Be Official Broadhead of Ted Nugent’s “Spirit of the Wild TV” Show in 2013
PROCTOR, Minn. (December 20, 2012) — Muzzy Outdoors, the makers of the number-one selling fixed head broadhead, has announced it will be the official broadhead of Ted Nugent’s popular Outdoor Channel series “Spirit of the Wild TV.” Nugent, a life-long sportsman and a zealous Second Amendment rights activist, has been a driving force in bringing hunting and his insightful messages to mainstream media.

Muzzy Outdoors Names Hunter Outdoor Communications As Its Public Relations Agency of Record
PROCTOR, Minn. (December 19, 2012) — Rage’s new broadhead packaging contains more than the world’s number-one-selling broadheads; it also includes a logo sticker that consumers can proudly display anywhere they choose. Creatively designed as the marquee logo of the packaging, this Rage sticker is specially designed to be removed from the packaging for re-use by the consumer.

Hi Mountain Seasonings Product Packaging and Instructions Now Available in Canadian French
RIVERTON, Wyo. (December 13, 2012) — As a result of the increasing popularity of the Hi Mountain Seasoning product line throughout Canada, the company has invested in redesigning all the packaging to be available in Canadian French. This redesign includes both Canadian French and English on the packaging, ingredients and instructions.
New Hunter Safety System ELITE Vest Raises the Bar on Safety and Design Among Treestand Safety Harnesses
DANVILLE, Ala. (December 11, 2012) — Hunter Safety System has introduced the HSS-Elite Series vest, a newly engineered treestand safety harness that perfectly fuses the elements of form and function in a high-performance zippered vest. The Elite bucks the notion that, in order to save your life, safety vests have to be bulky, uncomfortable and seriously lacking in the fashion department. Weighing less than 3 lbs., the fully featured Elite is surely destined to become a favorite for all-season hunting.

Extend Your Reach with the New AquaPod from SeaLife
MOORESTOWN, N.J. (November 14, 2012) —SeaLife®, a leader in underwater photographic equipment, has introduced its new AquaPod Underwater Camera Monopod that adds 18 to 53 inches to your reach for better images and videos of yourself—or of dangerous sea creatures while remaining at a safe distance.
SeaLife® Fisheye Wide Angle Lens Now Shipping
MOORESTOWN, N.J. (November 6, 2012) —Since the initial announcement of its introduction in July, underwater photographers have eagerly awaited the arrival of SeaLife’s widest angle and most advanced external lens to date. The wait is over. The SeaLife Fisheye Wide Angle Lens is now shipping to SeaLife dealers.

Rage Brings Shock Collar Confidence To Its O-Ring Broadheads
PROCTOR, Minn. (November 5, 2012) — Rage Broadheads has introduced a new blade-retention accessory for the world’s best selling mechanical broadhead. Designed to be used in conjunction with the O-ring on the original Rage 100-grain Broadheads, the new Legacy Shock Collars simply slip onto the back of the ferrule and over the O-ring for an additional level of blade-retention security. These Legacy Shock Collars are specifically intended for hunters who stalk their prey or tend to move around a lot in the stand with a nocked arrow.

Hi Mountain Seasonings Brings the Taste of Italy to Your Kitchen with the New Italian Herb Shaker
RIVERTON, Wyo. (November 1, 2012) — È squisito! Bring the sweet, robust flavors of Italy to your kitchen more easily than ever with Hi Mountain Seasonings’ new Italian Herb Shaker. This original blend of thyme, rosemary, basil, oregano, savory and marjoram will tease your taste buds and transform your simple meals into true Italian feasts. Unlike other Italian seasonings on the market, the Hi Mountain Italian Herb Shaker is made with fresh, dried herbs, so just a little seasonings adds big flavor to your meal.
Hunter Safety System Hires The Long Reach Agency
DANVILLE, Ala. (October 17, 2012) –In its continued effort to stay on the cutting edge of online product information dissemination, Hunter Safety System has hired The Long Reach Agency, a leading digital advertising agency, to handle all of the company’s online marketing activities. Redesigning the HSS website was the first project that The Long Reach Agency embarked upon. The newly launched website optimizes search engine marketing and incorporates analytic tools and processes to measure the effectiveness of online, print and television media advertising in order to best serve HSS customers.

Check All Your Gear This Hunting Season—
Including Your Sling
MOORESTOWN, N.J. (October 15, 2012) — With the onset of hunting seasons around the country, now is the time to check each piece of hunting gear to make sure it is in tip-top shape. One item that may get overlooked is the sling for your rifle or shotgun. Having a comfortable, safe sling as you head to the fields, the mountains, the brush or the prairie this season will provide you confidence and security that your firearm will stay in place as you chase your trophy. That’s why you can always count on a Vero Vellini sling attached to your firearm.

More than Meets the Eye
New Rage Packaging Marquee is Actually a Sticker
PROCTOR, Minn. (October 10, 2012) — Rage’s new broadhead packaging contains more than the world’s number-one-selling broadheads; it also includes a logo sticker that consumers can proudly display anywhere they choose. Creatively designed as the marquee logo of the packaging, this Rage sticker is specially designed to be removed from the packaging for re-use by the consumer.

MOORESTOWN, N.J. (September 25, 2012) — There is no better time than right now to purchase SeaLife’s DC1400 Limited Edition Pink full-featured underwater digital camera that will capture memories for a lifetime, while also supporting a breast cancer-research.

TRUSSVILLE, Ala. (September 13, 2012) — Steyr Arms has announced that it has signed on as a sponsor of the 2012 Bullpup Shoot, Sept. 29-30, at the Rockcastle Shooting Center in Park City, KY. Open to the public, this event marks the first showing of the newest version of the AUG/A3 SA rifle, and in cooperation with its strategic training partner, Khyber Interactive Associates, Steyr will have Wes Doss on hand for a very special bullpup tactics seminar during the afternoon of the 29th.

RIVERTON, Wyo. (September 10, 2012) — For most waterfowlers and turkey hunters, the extreme excitement of the hunt quickly fades the moment they begin breasting out their quarry as familiar thoughts rush in. “Now I have to figure out how to cook these gamy things.” But, as always, Hi Mountain Seasonings has come to the rescue with a quick, easy and delicious solution to hard-to-prepare birds with the introduction of its new Breakfast Sausage Seasoning For Game Birds and Poultry.
Nockturnal Lighted Nocks Now Available for Crossbow Bolts

SeaLife Takes Underwater Photography to a New Depth with the ReefMaster Mini Underwater Camera
MOORESTOWN, N.J. (August 2, 2012) — SeaLife®, the leader in underwater camera technology, has announced the introduction of its new deep dive ReefMaster™ Mini, a self-contained 9-megapixel digital dive camera that’s waterproof down to 200 ft. The ReefMaster Mini features enhanced underwater color correction, and it includes a quick detachable wide-angle lens.

TRUSSVILLE, Ala. (August 2, 2012) — Steyr Arms, the only licensed manufacturer of Steyr products in North America, has announced that the AUG A3 will be available later this month. Assembled by Steyr-Mannlicher-trained gunsmiths in its Trussville, Ala., manufacturing facility, the new flat-top AUG A3 will feature European-style cold-hammer-forged barrels and the legendary tulip-style muzzle brake.

Hi Mountain Seasonings Introduces Hunter’s Blend
Summer Sausage
RIVERTON, Wyo. (August 1, 2012) — Summer sausage isn’t just for summer. It’s a delicious snack that can be made and enjoyed all year long. With hunting season just around the corner, Hi Mountain Seasonings is pleased to announce that the Hunter’s Blend flavor has been so overwhelmingly popular that the company has added it to the Summer Sausage Line. The special blend of garlic and pepper with a subtle hint of hickory and finished with just a touch of heat has taken home jerky making to another level.
Steyr Arms Signs Covey Sales & Marketing
As Its Sales Group
TRUSSVILLE, Ala. (July 25, 2012) — Steyr Arms announced today that Kansas-based Covey Sales & Marketing, an independent manufacturer’s representative agency, has been signed as its new sales representative team for all three of the European manufacturers for which it is an exclusive importer: Steyr, Merkel and Anschutz Sporting Rifles. Steyr Arms will be represented by Covey Sales & Marketing in the Midwestern U.S.

Wilkinson Crowned World Champion in the FCSA Hunter Class Score with His Steyr HS.50
TRUSSVILLE, Ala. (July 16, 2012) — Using his out-of-the-box Steyr HS.50 long-range precision rifle, Walter Wilkinson, 56, of Edgewood, NM, bested a field of 31 competitors—most using highly customized rifles—to take the Hunter Class Score World Championship title at the Fifty Caliber Shooters’ Association World Championships at the NRA Whittington Center near Raton, NM, held July 1st and 2nd. This marks the second year in a row that a competitor with an off-the-shelf Steyr HS.50 has won the Hunter Class, as Eduardo Abril de Fontcuberta walked away with the championship title last year.

The End of the Dinner Dilemma – Hi Mountain Seasonings Online Recipes
RIVERTON, Wyo. (July 16, 2012) — After long days, just deciding what to prepare for dinner each night can be quite an overwhelming task. With online recipes from Hi Mountain Seasonings, choosing and preparing a delicious dinner that your whole family will enjoy is easier than ever.
Expand Your Photographic Seascape
with
SeaLife’s New Fisheye Wide Angle Lens
MOORESTOWN, N.J. (July 2, 2012) —SeaLife, a leader in underwater photographic equipment, has announced the introduction of its new Fisheye Wide Angle Lens, the company’s widest angle and most advanced external lens to date.

Steyr Arms and Khyber Interactive Associates Create Training Partnership
TRUSSVILLE, Ala. (June 26, 2012) — Steyr Arms has announced today that it has formed a strategic training partnership with Khyber Interactive Associates, a world-class emergency response training, research and consulting company. As part of this new venture, Khyber will begin training students while using Steyr’s AUG A3 tactical rifles and M-A1 duty pistols.

Anschütz Introduces the MSR RX22 Tactical Trainer and Small-Game Hunter
TRUSSVILLE, Ala. (June 18, 2012) — World-renowned for its gold-medal winning competitive rifles, Anschütz has introduced the MSR RX22 small-bore tactical training rifle. Featuring a target barrel and a competition-inspired trigger, the MSR RX22 is certainly no plinker. Rather, it’s a full-featured, precision .22-caliber training and small-game hunting rifle.

Feradyne's Muzzy Outdoors, LLC, Acquires Muzzy Products Corp.

Hunter Safety System Set to Launch Its “12 Weeks of Hunting Giveaway” Promotion
DANVILLE, Ala. (June 5, 2012) –Get ready for one of the most innovative consumer giveaway programs to hit the Internet. Hunter Safety System, the industry leader in treestand safety equipment, will launch a 12-week giveaway program starting July 16th. Weekly winners of the Hunter Safety System 12 Weeks of Hunting Giveaway will walk away with fabulous prizes ranging from hunts to autographed guitars, sports memorabilia to bows and much more. Some weeks even have multiple prizes for more than one winner.

SeaLife Introduces the DC1400 Limited Edition Pink
MOORESTOWN, N.J. (June 4, 2012) — SeaLife, a leader in underwater photographic equipment, announced today that it will launch a new DC1400 Limited Edition Pink camera in September. With attractive pink grip-pad, accents and controls, the DC1400 Limited Edition Pink is more than a stylish and feature-packed digital underwater camera; it’s also designed to help raise money for breast cancer research. For each camera sold, SeaLife will donate $5 to a leading breast-cancer-research charity organization.

Keep Your Gear Dry With SeaLife’s Moisture Muncher™
Packets and Capsules
MOORESTOWN, N.J. (May 23, 2012) — Being certain that your expensive electronics and camera gear will remain dry and completely operational when enjoying outdoor activities has always been a major challenge—that is, until now. With SeaLife Moisture Muncher Drying Agent packets and capsules, moisture can be quickly and easily removed from the containers that hold your valuables to prevent fogging, mildew and corrosion, saving you the heartache of equipment failure that leads to product replacement or, even worse, losing irreplaceable images on a camera.

Steyr Arms Announces Big Savings on Its Pistol Lines
TRUSSVILLE, Ala. (May 22, 2012) — Steyr Arms has announced an across-the-board price reduction on its lineup of popular pistols for a limited time. All M-A1, S-A1 and C9-A1 handguns will carry an MSRP of $560, offering an $89 savings for consumers.

Hi Mountain Jerky is the Smart Snack for Athletes
RIVERTON, Wyo. (May 18, 2012) — Whether they’re playing little league, high school sports or participating in a mountain bike race, athletes of all ages need healthy snacks before, during and after games. With Hi Mountain Seasonings Jerky, Sausage and Snackin’ Stick kits, you can make your own nutritionally balanced, high-protein snack at a fraction of the cost of store-bought jerky, and your family will love it. With 18 different Jerky flavors to choose from and two great variety packs, and 13 Snackin’ Stick flavors and 13 sausage flavors, fueling your athlete with a flavorful healthy snack on the field is easier than ever.
Rage Outdoors Moves to New Corporate Headquarters

Hi Mountain Announces That Grilling Season Is Officially Open
RIVERTON, Wyo. (April 24, 2012) — It’s time to clean out the grill and fire up the burners because grilling season has officially opened. With the warmer weather and longer days, there’s nothing better than cooking outdoors. And that doesn’t just mean boring barbecue chicken or hot dogs and burgers. It is Hi Mountain grilling time with steaks, fish, waterfowl, pork or any other bounty of last season’s quarry on the menu.
Rage Outdoors Introduces the New Rage Cage Quiver

Create an Underwater Photo Studio with the New Twin-Flash DC1400 Pro X2 Package From SeaLife
MOORESTOWN, N.J. (March 27, 2012) — SeaLife, the leading manufacturer of underwater cameras, has created the twin-flash DC1400 Pro X2, an extraordinary package for underwater photographers. With a pair of extremely powerful strobe lights on each side, the DC1400 Pro X2 package combines brilliant illumination with a feature-packed, easy-to-use 14-megapixel underwater camera that will bring out the professional underwater photographer in you on any dive.

MOORESTOWN, N.J. (March 22, 2012) — Comfortably carrying your treasured binocular or camera around your neck has never been more pleasant, thanks to the designers at Vero Vellini. With the introduction of three new contoured and hand-crafted neck slings from Vero Vellini, the weight of your binocular or camera is effortlessly distributed to reduce tension and fatigue on even the longest and most grueling hikes.

Protect Your Life and Your Wallet – Hunter Safety System Offers A New Lifeline Three-Pack For Safety And Value
DANVILLE, Ala. (March 19, 2012) –Year after year, treestand-related falls account for more injuries, permanent disabilities, and deaths among hunters across the country than any other hunting accident. Most often these accidents occur when climbing into and out of a stand and statistics show that during these times is when the hunter is most susceptible to injury or death. To protect the hunter during these potentially dangerous situations, Hunter Safety System introduced the HSS Lifeline system and now, this popular item is available in a 3-Pack! So now there’s no excuse not to use a Hunter Safety System every time someone takes to the stand.


Rage’s New Chisel Tip Broadheads Offer Bone-Busting Penetration and Durability

Rage Outdoors Introduces Two New Turkey Broadheads

Safety For Two – The New HSS Lifeline Plus
DANVILLE, Ala. (February 24, 2012) –Taking someone hunting is not only fun, but now it is safer than ever, thanks to Hunter Safety System’s new Lifeline Plus. Two attachment points on the popular Lifeline system allow for two hunters to safely go from ground to the stand and back down again.

SeaLife Introduces The Ultimate Underwater Imaging Package: The DC1400 Pro Duo

Rage Broadheads Leads the Evolution in Lethal Technology with the New Rage X-Treme

TRUSSVILLE, Ala. (January 30, 2012) — Merkel has cast aside traditional workings of the bolt-action design that has reigned supreme for more than a century, and it has created a truly revolutionary design of bolt action that cycles in half the length of the conventional system. This new Merkel rifle is the linear-bolt-action Merkel RX Helix, and it stands as the fastest operating centerfire bolt action in the world.

The Best Of Both Worlds—
Hunter Safety System Introduces The Hybrid Vest
DANVILLE, Ala. (January 27, 2012) –Hunter Safety System, the industry leader in treestand safety equipment, has introduced the HSS Hybrid vest. The Hybrid combines the best of both the full-featured HSS Pro Series vest and the lightweight, streamlined HSS Ultra Lite X-Treme vest to deliver the perfect balance of form and function.

Hi Mountain Seasonings’ Hunter’s Blend Is Here to Stay
RIVERTON, Wyo. (January 25, 2012) — The overall popularity of the new Hunter’s Blend Jerky Cure & Seasoning has led Hi Mountain Seasoning to offer this product year-round, instead of seasonally as originally intended. Hi Mountain also now offer Hunter’s Blend in a Snackin’ Sticks version.


Lee & Tiffany Lakosky Return to Rage
SUPERIOR, Wis. (January 9, 2012) — Rage Outdoors, LLC, the manufacturer and marketer of innovative, industry-leading archery brands including Rage® Broadheads and Nockturnal™ lighted nocks is pleased to announce the addition of Lee & Tiffany Lakosky to the Rage Pro Staff. The husband-and-wife hunters are well known for their extremely popular television show “The Crush.”

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Rage Outdoors Acquires Nockturnal Lighted Nocks

Why Do Kids Get to Have All the Fun?
SeaLife Sponsors a Summer Camp for the Entire
Family to Enjoy

Merkel Arms Helps L.L.Bean Celebrate 100-Year Anniversary
with Limited-Edition Shotguns
TRUSSVILLE, Ala. (December 14, 2011) — Merkel is pleased to announce that it has been commissioned to create a special line of shotguns to celebrate the centennial anniversary of L.L.Bean in 2012. Recognizing Merkel’s unparalleled workmanship and dedication to the craft of fine gunmaking, the premium outdoor outfitter chose Merkel to provide its marquee product—a limited number of L.L.Bean 100th Anniversary Commemorative Shotguns—to headline a short list of fine heritage products.

Start Your Day with Two New Breakfast Sausages
from Hi Mountain Seasonings
RIVERTON, Wyo. (November 28, 2011) — World-renowned for its jerky cure and seasonings, Hi Mountain Seasonings is pleased to announce two new breakfast sausages, Chorizo Blend and Sweet Italian Blend, to its line. Both blends can be mixed with fresh ground pork, or a combination of pork, and beef or venison for an amazing breakfast addition.

Now That We Got Them On The Ground, What Do We Do With Them?
Hi Mountain Seasonings Provides Solutions To Waterfowl Preparation
RIVERTON, Wyo. (October 25, 2011) —With duck and goose populations up considerably over the past few years, hunters will have more opportunity to get birds on the ground this year. But the age-old question still stands: What do we do with all these ducks and geese? Hi Mountain Seasoning can help solve that query with mouth-watering recipes and specialty jerky kits that will make any tough old bird melt in your mouth. A variety of recipes for ducks and geese can be found on the Hi Mountain Seasonings website at www.himtnjerky.com.
Confidence Inspired Performance by Vero Vellini
Will Help You Get Your Game
MOORESTOWN, N.J. (October 24, 2011) –As you head to the fields, the mountains, the brush or the prairie this season, be sure your firearm is securely by your side with a Vero Vellini sling. The proprietary Air Cushion design of the Vero Vellini slings provides endless comfort—even if you are carrying a heavier rifle. The design also provides unparalled slip-proof finish on the contact patch of the sling, providing you with security and confidence, knowing that your firearm will stay in place as you stalk your ultimate trophy.
Full Press Release >>

HSS Supports Kids Gone Hunting Foundation
DANVILLE, Ala. (September 22, 2011) –Hunter Safety System, the industry leader in safety vests, harnesses and related products, is pleased to be a supporter of the Kids Gone Hunting Foundation, Inc. This non-profit organization creates DVDs of kids-only hunting, hosted by kids and distributed free to kids. The first two that were launched featured several hunts by kids and was hosted by a team of youngsters who will be returning to host the new Friends Edition that Hunter Safety System will help to sponsor.

SeaLife Launches Its New Flagship
Underwater Camera—The DC1400 Brings 14 Megapixel Images and HD Video to New Depths
MOORESTOWN, N.J. (September 19, 2011) –SeaLife, the world-leader in underwater photographic equipment, has raised the bar yet again with introduction of the new DC1400, setting the stage to create your own personal undersea concerto of sight and sound. Five easy-to-use “Piano Keys” allow you to take either true high-definition 720p video or 14 megapixel high-resolution images of your adventures beneath the seas—and of your topside adventures, as well.

Hunter Safety System Names Nick Andrews As Its
New Brand Manager
DANVILLE, Ala. (September 14, 2011) –Hunter Safety System, the leader in treestand safety, today announced a valuable addition to the marketing team by bringing aboard Nick Andrews as its brand manager. In this new position, Andrews will be a strategic member of the management team and will oversee all graphic design, web management, social and internet marketing, point-of-purchase materials, catalog and photography. He reports directly to David Langston, director of sales and marketing.

SeaLife Launches New Website
MOORESTOWN, N.J. (September 12, 2011) – While SeaLife Cameras continues to dominate the underwater camera market with new and innovative products, the company’s new www.sealife-cameras.com website provides viewers with easy access to detailed product information, videos, images, testimonials and technical support on all of the revolutionary SeaLife products. A new Photo Upload page will give SeaLife users the opportunity to easily share their images and even compete for the SeaLife Photo Of The Month contest.

MOORESTOWN, N.J. (August 30, 2011) – SeaLife, the world-leader in underwater photographic equipment, has introduced the SL980 Underwater Phtoo/Video Light, a powerful 500-lumen LED light source for all of your close-up underwater photography and videography needs, while pulling double-duty as a constant-on dive light. The new SL980 marks the beginning of a revolution in underwater lighting.

Hi Mountain Seasonings Helps to Feed the Hungry on the Sportsman Channel’s Hunt.Fish.Feed Tour.
RIVERTON, Wyo. (August 5, 2011) — Hi Mountain Seasonings is pleased to announce that it is teaming up with the Sportsman Channel for upcoming Hunt.Fish.Feed. events. This unique outreach program, created by the Sportsman Channel in 2007, taps an underutilized food source—game meat and fish donated by sportsmen—to feed those struggling with hunger across America. Hi Mountain Seasonings, world renowned for its jerky cure and seasoning, will be adding flavor to the donated meat and fish at the upcoming events. Available in 16 robust flavors, Hi Mountain Western-Style Seasonings will provide the zest for great-tasting meals for the hungry.
Hi Mountain Seasonings Announces Limited Edition Jerky & Cure
To Celebrate Its 20th Anniversary
RIVERTON, Wyo. (August 3, 2011) — Since its first introduction of the Original Jerky Cure & Seasoning Kit two decades ago, Hi Mountain Seasonings has been the Seasoning & Cure of choice for hunters, families, culinary specialists and many others. To celebrate its 20th anniversary, Hi Mountain is proud to introduce its 20th Jerky Kit: Hunter’s Blend.
Pioneer Research Names New Sales Rep Groups Across The Country
MOORESTOWN, N.J. (July 27, 2011) — Pioneer Research, the North Americanheadquarters for SeaLife Underwater Cameras, Vero Vellini gunslings and the VION MiNi 2000 Handbearing Compass, is pleased to announce the expansion of its sales representation across the country. The four new organizations that have been signed are the Carter Sales Company, the L.H. French Company, Mid-America Sport Sales and Wellman Sports Marketing. New Millennium Marketing, which recently merged with the Baratti Marketing Group to form New Millennium Marketing/Baratti Marketing Group, remains onboard.

Just The Board—
Hi Mountain Seasonings Jerky Board Now Available Separately
RIVERTON, Wyo. (July 14, 2011) — Slicing perfect jerky strips from whole meat is always easy with Hi Mountain Seasonings’ Jerky Board. This popular item, originally offered as part of the Jerky Board and Knife kit and the Jerky King kit, is now available as an individual item.


Col. Jeff Cooper’s Signature Gray Scout Now Available From Steyr
TRUSSVILLE, Ala. (July 11, 2011) — Due to overwhelming customer demand, Steyr Arms is now offering its legendary Scout rifle with the original gray stock. Reintroduced at the 2010 NRA Annual Meetings as part of the limited Jeff Cooper Scout Commemorative Package, the gray-stocked Scout sparked a renaissance in Lt. Col. Jeff Cooper’s all-purpose scout-rifle concept that redefined the “one man operating alone” survival rifle more than a decade ago. And now, Steyr Arms is pleased to announce that its Scout rifle is once again available with a gray stock in a rifle-only configuration.



October is Breast Cancer Awareness Month—Make Memories Today and Help Raise Money for a Cure Tomorrow with SeaLife’s DC1400 Limited Edition Pink
Hi Mountain Seasonings Introduces a Delicious New Breakfast Sausage Seasoning Kit for Game Birds and Poultry

SeaLife Introduces The New Mini II Elite Set
Boys Will be Boys, but Boy, How Times Have Changed—
