NEWS RELEASE — FOR IMMEDIATE RELEASE
Rage Outdoors Acquires Nockturnal Lighted Nocks
SUPERIOR, Wis. (January 3, 2012) — Rage Outdoors, LLC, announced today that it has acquired Nockturnal lighted nocks and associated technologies from DoubleTake Archery, LLC. This includes the full-line of revolutionary Nockturnal lighted nocks for bow hunters. The terms of the sale were not disclosed.
“We are very excited about the opportunity to add the Nockturnal products to our portfolio of innovative hunting brands,” said Richard Krause, President and CEO of Rage Outdoors, LLC. “The breakthrough design, state-of-art technology and unsurpassed quality of the Nockturnal brand fit right into what we are all about at Rage Outdoors”.
“We are a company of leading-edge innovation, bringing the best products possible to bow hunters. Nockturnal fits right into our strategy of bringing innovative value added brands to our consumers and our customers, and we plan to continue to acquire and develop leading products and technologies for bow hunters. At Rage Outdoors, we are leading the evolution in lethal technology”.
“We look forward to the upcoming ATA show in January where we will be introducing several new innovative products under the Rage brand and bringing the Nockturnal brand into the family,” concluded Krause.
Rage Outdoors, located in Superior, WI, was acquired in 2011 by an investor group dedicated to investing in and building brands in the outdoor industry. Rage Outdoors is a world leading manufacturer of broadheads, quivers and accessories. For more information, please visit www.ragebroadheads.com.
The Nockturnal Lighted Nocks business is a leading designer, engineer and manufacturer of patent-pending lighted nocks.
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