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NEWS RELEASE — FOR IMMEDIATE RELEASE


Steyr Arms Inks Exclusive U.S. Distribution Deal with European Clothing Manufacturer


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BESSEMER, Ala. (Feb. 28, 2017) — Steyr Arms announced that it has signed an agreement with the Austrian company, Dschulnigg GmbH, to become the exclusive U.S. importer and distributor of its two high-end European-made clothing lines, JAGDHUND and X JAGD. The agreement is effective immediately, and Steyr has already begun fielding dealer inquiries.

Combining the passion for hunting and quality innovation, JAGDHUND is an Austrian brand well known and respected across Europe and many other parts of the world for its traditional hunting clothing made from all-natural materials including wool, camel hair, and cotton. JAGDHUND—“hunting dog” in German—manufactures men’s and women’s jackets, shooting vests, waterproof capes, pants, shirts, polos, base layers, hats, scarves, shoes and boots. Visit jagdhund-usa.com for more details. 

While JAGDHUND is based on traditional designs, the X JAGD outdoor clothing brand utilizes exceptional, cutting-edge “intelligent materials”— THERMOLITE® insulation, KEEP HEAT™ lining, Pontetorto fleece and softshell, CORDURA®, HEROX®, and Tencil®—to create top-tier performance and reliability. The five X JAGD DEMORPHING® camouflage designs are truly unique and allow hunters to completely dissolve into their environment. X JAGD offers parkas, jackets, pants, long- and short-sleeve shirts, base layers, socks, head gear, gloves, scarves and gaiters. Visit xjagd-usa.com for more details.

“We are very pleased to welcome the JAGDHUND and X JAGD brands into our portfolio of offerings for discerning American sportsmen,” said Scott O’Brien, Steyr Arms CEO. “Both of these clothing lines will appeal to hunters, outdoorsmen and outdoorswomen who want the best clothing they can buy while differentiating themselves from the rest of the pack.

“At Steyr Arms, we all have been wearing these acclaimed products for several years, and we stand behind the quality, durability and performance of both brands,” O’Brien continued. “These clothes are perfect for all types of hunting, outdoor activities, and even casual wear. We are passionate about bringing these two incredible lines of clothing, and we hope you'll explore their unique benefits for yourself.”

For a limited time, new JAGDHUND and X JAGD dealers will receive special introductory pricing on all new opening orders.

Steyr Arms is the subsidiary headquarters of Steyr Mannlicher in the U.S., and it is also the exclusive importer distributor of Merkel firearms in the U.S. For more information, contact Steyr Arms at 2530 Morgan Rd., Bessemer, AL 35022; call (205) 417-8644; or visit www.steyrarms.com.
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