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NEWS RELEASE — FOR IMMEDIATE RELEASE


FeraDyne Outdoors Relaunching Iconic
Rocky Mountain Brand at ATA


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SUPERIOR, Wis., (Jan. 5, 2017) —FeraDyne Outdoors, LLC, a portfolio company with 14 leading archery brands, announced today that it will be re-launching the Rocky Mountain brand at the 2017 ATA Show in Indianapolis, bringing another top brand to its company fold. Renowned for its fixed blade technology since 1979, Rocky Mountain will now expand its offering to other archery accessories.

“Rocky Mountain was an industry icon for decades,” said Todd Seyfert, CEO. “We have been working on new, innovative products that can truly represent the Rocky Mountain brand again and make the loyal fans of this iconic brand excited. We are also going to be launching some exciting new products to the line at this year’s ATA, so be sure to come by and see the new Rocky Mountain in booth 1117.”

For those not attending the ATA trade show in Indianapolis Jan. 10-12, be sure to visit your local retailer and ask about the new Rocky Mountain broadheads and sights.

About FeraDyne Outdoors 
FeraDyne Outdoors, majority owned by funds affiliated with Snow Phipps Group, LLC, is the manufacturer of the leading brands of Apple Archery®, BLOCK® targets, Black Hole™ targets, GlenDel® targets, Hurricane™ bag targets, IQ® Bowsights, Muzzy® broadhead and bowfishing products, Nockturnal® lighted nocks, Rage® broadheads, Rocky Mountain archery products, SURE-LOC® archery products, S4Gear™, Shooter™ 3D targets, TRU-FIRE® release aids and X-PRESS® bow presses. FeraDyne Outdoors is engineering the evolution of lethal technology across all bowhunting categories. The company is headquartered at 101 Main St, Superior, WI 54880. For more information please visit www.feradyne.com or call 866-387-9307.

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