Recent Hunter Outdoor Communications Press Releases
Hi Mountain Jerky is the Smart Snack for Athletes
RIVERTON, Wyo. (May 18, 2012) — Whether they’re playing little league, high school sports or participating in a mountain bike race, athletes of all ages need healthy snacks before, during and after games. With Hi Mountain Seasonings Jerky, Sausage and Snackin’ Stick kits, you can make your own nutritionally balanced, high-protein snack at a fraction of the cost of store-bought jerky, and your family will love it. With 18 different Jerky flavors to choose from and two great variety packs, and 13 Snackin’ Stick flavors and 13 sausage flavors, fueling your athlete with a flavorful healthy snack on the field is easier than ever.
Recharge Your Herd Health with Rack One’s XCellerator Mineral and Overload Nutritional Supplements
GRAYLING, Mich. (May 17, 2012) –If you’ve spent any time on your whitetail hunting property lately, you’ve probably noticed two events taking place: the does are beginning to show off distended bellies, and the bucks have started displaying some growths of their own. With pregnancies and antler growth progressing, there’s no time of the year when it’s more important to IGNITE™ your herd health with Rack One’s XCellerator™ mineral and Overload™ nutritional supplements. It’s a one-two punch to amp up your herd’s overall wellbeing.
Rage Outdoors Moves to New Corporate Headquarters
Steiner-Sponsored PUMA Ocean Racing Team Sails Into the U.S. with a Second Consecutive Offshore Leg WinMIAMI (May 11, 2012) — The PUMA Ocean Racing team took first place in Leg 6 of the Volvo Ocean Race—the world’s premier ocean race. The PUMA Ocean Racing team took the lead soon after departing Itajai, Brazil, on April 22. The Puma team continued to hold the lead for the rest of the leg’s 4,800 nautical miles, arriving in Miami, on Wednesday, May 9th. This marked the team’s second leg win of the race, having won the previous offshore leg from Auckland, New Zealand, to Itajai.
Hi Mountain Announces That Grilling Season Is Officially Open
RIVERTON, Wyo. (April 24, 2012) — It’s time to clean out the grill and fire up the burners because grilling season has officially opened. With the warmer weather and longer days, there’s nothing better than cooking outdoors. And that doesn’t just mean boring barbecue chicken or hot dogs and burgers. It is Hi Mountain grilling time with steaks, fish, waterfowl, pork or any other bounty of last season’s quarry on the menu.
Steiner Launches New WebsiteGREELEY, Colo. (April 16, 2012) — Steiner, a world leader in manufacturing and developing premium binoculars and riflescopes, announced today that it has completed the redesign of its new corporate website, www.steinerbinoculars. The new site provides both consumers and dealers with easy navigation, engaging information and high-quality images.
Steiner Introduces New Military 5-25x-56mm Riflescope
GREELEY, Colo. (April 5, 2012) — Designed for use on long-range, tactical and sniper rifles in a combat environment, the new Steiner Military 5-25x-56mm extends the shooting range and provides outstanding visibility even in the lowest light conditions, thanks to its high magnification, large objective and unmatched optical elements. The Military 5-25x-56mm is part of the Steiner Military/Tactical riflescope line that was introduced last year. The riflescopes were designed by Steiner with input from Special Forces and international weapons experts, and they include the 1-4x-24mm, 3-12x-50mm, 3-12x-56mm and 4-16x-50mm scopes.
Rage Outdoors Introduces the New Rage Cage Quiver
Steiner Navigator Binocular Now Available In Two
New 7x50 Models
GREELEY, Colo. (March 28, 2012) — Steiner, the world leader in marine optics, is pleased to announce the expansion of the Navigator binocular line with the addition of the 7x50 Navigator. Previously available in a compact 7x30 model, the new 7x50 is loaded with all the great features of the Navigator line, including the brilliant anti-haze optics for the greatest contrast during the daytime and low-light situations.
Create an Underwater Photo Studio with the New Twin-Flash DC1400 Pro X2 Package From SeaLife
MOORESTOWN, N.J. (March 27, 2012) — SeaLife, the leading manufacturer of underwater cameras, has created the twin-flash DC1400 Pro X2, an extraordinary package for underwater photographers. With a pair of extremely powerful strobe lights on each side, the DC1400 Pro X2 package combines brilliant illumination with a feature-packed, easy-to-use 14-megapixel underwater camera that will bring out the professional underwater photographer in you on any dive.
Burris Optics Offers a $100 Rebate on the Eliminator LaserScope
GREELEY, Colo. (March 27, 2012) — It’s not very often that a manufacturer offers a rebate on one of its hottest products, but Burris has done just that with today’s introduction of the Eliminator™ LaserScope Rebate. Hunters and shooters who purchase an Eliminator LaserScope at an authorized dealer before the end of the year can cash in on this $100 rebate program.
Sure-Loc’s New Lethal Weapon Sight Boasts Retina Lock and Gravity Drop Technologies
Treat Your Neck to Almost Weightless Comfort with Three New Contoured Vero Vellini Binocular/Camera SlingsMOORESTOWN, N.J. (March 22, 2012) — Comfortably carrying your treasured binocular or camera around your neck has never been more pleasant, thanks to the designers at Vero Vellini. With the introduction of three new contoured and hand-crafted neck slings from Vero Vellini, the weight of your binocular or camera is effortlessly distributed to reduce tension and fatigue on even the longest and most grueling hikes.
Hurricane Season Isn’t Over — New Smaller Hurricane Now Available
Sail into Savings with Steiner’s Spring Rebate on Marine Binoculars
GREELEY, Colo. (March 19, 2012) — Steiner, the world leader in marine binoculars, has announced the launch of the 2012 Spring Rebate program. Kicking off March 1 and running through June 30, boating and water enthusiasts have the opportunity to purchase a wide selection of premium Steiner marine binoculars and get a substantial amount of money back. This year’s rebates range from $30 to $100, depending on the marine model purchased.
Protect Your Life and Your Wallet – Hunter Safety System Offers A New Lifeline Three-Pack For Safety And Value
DANVILLE, Ala. (March 19, 2012) –Year after year, treestand-related falls account for more injuries, permanent disabilities, and deaths among hunters across the country than any other hunting accident. Most often these accidents occur when climbing into and out of a stand and statistics show that during these times is when the hunter is most susceptible to injury or death. To protect the hunter during these potentially dangerous situations, Hunter Safety System introduced the HSS Lifeline system and now, this popular item is available in a 3-Pack! So now there’s no excuse not to use a Hunter Safety System every time someone takes to the stand.
SeaLife Introduces The New Mini II Elite Set
Burris Expands Popular FullField E1™ Riflescope Line
GREELEY, Colo. (March 12, 2012) — Burris has expanded its popular FullField E1™ riflescope line to include three new variable-power scopes: a 6.5x-20x-50mm and a 3x-9x-40mm with 1-inch tubes as well as a 4.5x-14x- 42mm and a 3x-9x-40mm with 30mm tubes. With the advanced Ballistic Plex E1 etched reticle in the Fullfield E1 scope line, the guesswork is taken out of determining both trajectory and wind compensation. The sleek profile, precision and accuracy of the scopes in the E1 line make them favorites among hunters and target shooters, alike.
Rage’s New Chisel Tip Broadheads Offer Bone-Busting Penetration and Durability
X-Press Introduces the Perfect Bow Press
for Archery Enthusiasts
SUPERIOR, Wisc. (March 7, 2012) — Serious archery shooters know the importance of using a good bow press to work on their compound bows. X-Press is pleased to announce the introduction of a new Archer Model specifically designed for those archery enthusiasts. Similar to the Pro Model but without all the speed-adjustment features required in an archery shop, the Archer Model was designed to work on all vertical bows and crossbows, including those with parallel limbs. The new X-Press Archer Model is extremely safe, simple to set up and very easy to use.
Burris Introduces the FastFire III
The Next Generation of Red-Dot Reflex Sight
GREELEY, Colo. (March 6, 2012) — Burris is pleased to announce the introduction of the latest generation in red-dot sights with the launch of FastFire III—the ideal sight solution for pinpoint accuracy on handguns, shotguns and rifles. The FastFire III is extremely fast, rugged and low profile. This newest addition of the FastFire line is ideal for tactical applications with the choice of either a 3 MOA or an 8 MOA dot.
Sure-Loc Introduces Gravity Drop Technology with the New Icon Archery Sight
Field Logic Acquires Apple Archery
Steiner Introduces Its Newest Bird of Prey: the Merlin Pro
GREELEY, Colo. (February 28, 2012) — IIn the falcon family, the Merlin is a keen-eyed predator with a unique robustness that makes it an exceptionally effective bird of prey. In the binocular world, the Steiner Merlin has emulated many of the attributes of its namesake, making the Merlin a favorite among birders and outdoor enthusiasts. For 2012, Steiner has upgraded this series with the introduction of the new Merlin Pro line.
Rage Outdoors Introduces Two New Turkey Broadheads
Safety For Two – The New HSS Lifeline Plus
DANVILLE, Ala. (February 24, 2012) –Taking someone hunting is not only fun, but now it is safer than ever, thanks to Hunter Safety System’s new Lifeline Plus. Two attachment points on the popular Lifeline system allow for two hunters to safely go from ground to the stand and back down again.
New Black Hole Targets Provide Higher Level of Performance
Burris Makes Attaching Scopes and Sights to Your Rifle Easier With The Introduction of Three New Mounting SystemsGREELEY, Colo. (February 21, 2012) — Burris continues to fill the scope and sight mounting needs of target shooters, 3-gun competitors and hunters with the introduction of the30mm AR-Pivot Ring, AR-T.E.R. Extension Ring and XTR Quick Detach Tactical Rings.
Burris Adds Two New AR Sights to the Lineup
GREELEY, Colo. (February 16, 2012) — For years, shooters have relied on the precision and accuracy of the Burris AR sight systems for military, tactical, home defense and hunting applications. Now there are two more optical options to choose from for the AR rifle platform with Burris’ introduction of the AR-132 and AR-536 sights.
SeaLife Introduces The Ultimate Underwater Imaging Package: The DC1400 Pro Duo
Big Things Come in Small Packages –
New Steiner 7x30 Commander XP Binoculars
GREELEY, Colo. (February 13, 2012) — Steiner Commander binoculars have long been the benchmark for the world’s best marine binoculars. Steiner, the world leader in marine optics, now offers this world-class optic in a more compact model, the new 7x30 Commander XP. Steiner has bundled all the technology and performance of the 7x50 Commander XP into a compact-sized binocular that is available with or without an integral compass.
Burris Company Launches National Search For U.S. Steiner Division Manager
GREELEY, Colo. (February 13, 2012) — The Burris Company announced that a search is under way for a manager for its U.S. Steiner Division. The Steiner Division Manager will develop strategy, marketing, sales, and distribution across key segments including marine, hunting, outdoor, and military/law enforcement.
Rage Broadheads Leads the Evolution in Lethal Technology with the New Rage X-Treme
The Burris Company Names Sports Marketing South To Handle Burris and Steiner Sales in the Southeast
GREELEY, Colo. (February 9, 2012) — The Burris Company is pleased to announce that Sports Marketing South will be representing both the Burris and Steiner optics brands in ten southeastern states. Effective Feb. 1, the new rep group will be responsible for sales to authorized dealers and distributors in Alabama, Georgia, Mississippi, Florida, North and South Carolina, Tennessee, Kentucky, Virginia and West Virginia.
New Steiner Predator Xtreme Riflescopes Offer
Outstanding German Optics at Affordable U.S. Prices
GREELEY, Colo. (February 8, 2012) — Steiner, the world leader in lens technology and optical design, celebrates another milestone in its 65-year history by introducing its new line of Predator Xtreme Riflescopes. This new riflescope line represents the finest Steiner German optics, technology and engineering combined with the affordability of being constructed in the United States.
X-Press Introduces Its New Pro Series Bow Press
SUPERIOR, Wisc. (January 31, 2012) — Archery shop professionals know the extreme importance of using an efficient and safe bow press. X-PRESS has introduced its revolutionary new Pro Model, which is designed to work on all bows and crossbows, including those with parallel limbs.
TRUSSVILLE, Ala. (January 30, 2012) — Merkel has cast aside traditional workings of the bolt-action design that has reigned supreme for more than a century, and it has created a truly revolutionary design of bolt action that cycles in half the length of the conventional system. This new Merkel rifle is the linear-bolt-action Merkel RX Helix, and it stands as the fastest operating centerfire bolt action in the world.
The Best Of Both Worlds—
Hunter Safety System Introduces The Hybrid Vest
DANVILLE, Ala. (January 27, 2012) –Hunter Safety System, the industry leader in treestand safety equipment, has introduced the HSS Hybrid vest. The Hybrid combines the best of both the full-featured HSS Pro Series vest and the lightweight, streamlined HSS Ultra Lite X-Treme vest to deliver the perfect balance of form and function.
Hi Mountain Seasonings’ Hunter’s Blend Is Here to Stay
RIVERTON, Wyo. (January 25, 2012) — The overall popularity of the new Hunter’s Blend Jerky Cure & Seasoning has led Hi Mountain Seasoning to offer this product year-round, instead of seasonally as originally intended. Hi Mountain also now offer Hunter’s Blend in a Snackin’ Sticks version.
Burris' New Eliminator III Offers Extreme Accuracy
For Extreme Long-Range Shooting
GREELEY, Colo. (January 17, 2012) — Burris, the unequivocal expert in ballistic laser scopes with automated trajectory compensation, introduces the new Eliminator III. This next-generation laser scope provides expert shooters with a level of sophistication only imaginable before now.
Lee & Tiffany Lakosky Return to Rage
SUPERIOR, Wis. (January 9, 2012) — Rage Outdoors, LLC, the manufacturer and marketer of innovative, industry-leading archery brands including Rage® Broadheads and Nockturnal™ lighted nocks is pleased to announce the addition of Lee & Tiffany Lakosky to the Rage Pro Staff. The husband-and-wife hunters are well known for their extremely popular television show “The Crush.”
Rage Outdoors Acquires Nockturnal Lighted Nocks
Why Do Kids Get to Have All the Fun?
SeaLife Sponsors a Summer Camp for the Entire
Family to Enjoy
Merkel Arms Helps L.L.Bean Celebrate 100-Year Anniversary
with Limited-Edition Shotguns
TRUSSVILLE, Ala. (December 14, 2011) — Merkel is pleased to announce that it has been commissioned to create a special line of shotguns to celebrate the centennial anniversary of L.L.Bean in 2012. Recognizing Merkel’s unparalleled workmanship and dedication to the craft of fine gunmaking, the premium outdoor outfitter chose Merkel to provide its marquee product—a limited number of L.L.Bean 100th Anniversary Commemorative Shotguns—to headline a short list of fine heritage products.
Let There Be Light—New IQ Universal Sight Light Illuminates Your Pins
When You Need It Most
SUPERIOR, Wisc. (November 30, 2011) — When the light is waning and the pins on your bow sight don’t seem quite bright enough to take your shot, it is time to turn on the new IQ Universal Sight Light from IQ Bowsights. With its adjustable rheostat control, pin-brightness levels are always up to you. Adjusting the IQ Universal Sight Light to changing hunting conditions not only will significantly lower pin glare at the moments of dawn and dusk of legal shooting hours, but it will also increase your confidence in the shot.
Start Your Day with Two New Breakfast Sausages
from Hi Mountain Seasonings
RIVERTON, Wyo. (November 28, 2011) — World-renowned for its jerky cure and seasonings, Hi Mountain Seasonings is pleased to announce two new breakfast sausages, Chorizo Blend and Sweet Italian Blend, to its line. Both blends can be mixed with fresh ground pork, or a combination of pork, and beef or venison for an amazing breakfast addition.
Burris Launches New Tactical Riflescope Line: MTAC™
GREELEY, Colo. (November 22, 2011) — Recognizing the explosive growth in 3-Gun competition shooting, Burris has developed a new line of riflescopes built to deliver precision, performance, versatility and shooter confidence. The new MTAC line offers five new scopes that are designed for the tactical shooters and 3-gun competitors, but are versatile enough for use in the field.
New YouTube Videos Makes Setting Up the IQ Bowsight Even Easier
SUPERIOR, Wisc. (November 15, 2011) — The IQ Bowsight is without a doubt the most sought-after bowsight in the bowhunting industry. Despite the sophisticated technology inside the IQ’s Retina Lock, setting up the Retina Lock is actually exceptionally easy. IQ’s Mike Weinkauf guides you through its setup in a compilation of YouTube videos that can get you on target and dead-nuts accurate within just a few minutes.
Boys Will be Boys, but Boy, How Times Have Changed—
RIVERTON, Wyo. (October 25, 2011) —With duck and goose populations up considerably over the past few years, hunters will have more opportunity to get birds on the ground this year. But the age-old question still stands: What do we do with all these ducks and geese? Hi Mountain Seasoning can help solve that query with mouth-watering recipes and specialty jerky kits that will make any tough old bird melt in your mouth. A variety of recipes for ducks and geese can be found on the Hi Mountain Seasonings website at www.himtnjerky.com.
Confidence Inspired Performance by Vero Vellini
Will Help You Get Your Game
MOORESTOWN, N.J. (October 24, 2011) –As you head to the fields, the mountains, the brush or the prairie this season, be sure your firearm is securely by your side with a Vero Vellini sling. The proprietary Air Cushion design of the Vero Vellini slings provides endless comfort—even if you are carrying a heavier rifle. The design also provides unparalled slip-proof finish on the contact patch of the sling, providing you with security and confidence, knowing that your firearm will stay in place as you stalk your ultimate trophy.
Full Press Release >>
HSS Supports Kids Gone Hunting Foundation
DANVILLE, Ala. (September 22, 2011) –Hunter Safety System, the industry leader in safety vests, harnesses and related products, is pleased to be a supporter of the Kids Gone Hunting Foundation, Inc. This non-profit organization creates DVDs of kids-only hunting, hosted by kids and distributed free to kids. The first two that were launched featured several hunts by kids and was hosted by a team of youngsters who will be returning to host the new Friends Edition that Hunter Safety System will help to sponsor.
SeaLife Launches Its New Flagship
Underwater Camera—The DC1400 Brings 14 Megapixel Images and HD Video to New Depths
MOORESTOWN, N.J. (September 19, 2011) –SeaLife, the world-leader in underwater photographic equipment, has raised the bar yet again with introduction of the new DC1400, setting the stage to create your own personal undersea concerto of sight and sound. Five easy-to-use “Piano Keys” allow you to take either true high-definition 720p video or 14 megapixel high-resolution images of your adventures beneath the seas—and of your topside adventures, as well.
Hunter Safety System Names Nick Andrews As Its
New Brand Manager
DANVILLE, Ala. (September 14, 2011) –Hunter Safety System, the leader in treestand safety, today announced a valuable addition to the marketing team by bringing aboard Nick Andrews as its brand manager. In this new position, Andrews will be a strategic member of the management team and will oversee all graphic design, web management, social and internet marketing, point-of-purchase materials, catalog and photography. He reports directly to David Langston, director of sales and marketing.
Rack One Signs Steve Kaufman & Associates
As Its
New Sales Group
GRAYLING, Mich. (September 12, 2011) – Rack One—makers of the IGNITE Whitetail Hunting System, a scientifically engineered premium line of nutritional supplements, minerals and attractants—is pleased to announce that Steve Kaufman & Associates will be selling the complete IGNITE lineup throughout the central United States.
SeaLife Launches New Website
MOORESTOWN, N.J. (September 12, 2011) – While SeaLife Cameras continues to dominate the underwater camera market with new and innovative products, the company’s new www.sealife-cameras.com website provides viewers with easy access to detailed product information, videos, images, testimonials and technical support on all of the revolutionary SeaLife products. A new Photo Upload page will give SeaLife users the opportunity to easily share their images and even compete for the SeaLife Photo Of The Month contest.
Rack One’s Rut Fuel Will Bring Them In—
The Rest Is Up To You
GRAYLING, Mich. (September 2, 2011) –If you’re searching for the total attraction power that brings deer to your stand and keeps them there, while maintaining the overall health of your herd, look no further than Rack One’s Rut Fuel. Part of the IGNITE Whitetail Hunting System’s Hunt Phase, Rut Fuel is a powerful hunting-season formula that is irresistible to whitetail deer, and it will work for you in both managing your herd and bringing the monster bucks out of their reclusive holes.
MOORESTOWN, N.J. (August 30, 2011) – SeaLife, the world-leader in underwater photographic equipment, has introduced the SL980 Underwater Phtoo/Video Light, a powerful 500-lumen LED light source for all of your close-up underwater photography and videography needs, while pulling double-duty as a constant-on dive light. The new SL980 marks the beginning of a revolution in underwater lighting.
Hi Mountain Seasonings Helps to Feed the Hungry on the Sportsman Channel’s Hunt.Fish.Feed Tour.
RIVERTON, Wyo. (August 5, 2011) — Hi Mountain Seasonings is pleased to announce that it is teaming up with the Sportsman Channel for upcoming Hunt.Fish.Feed. events. This unique outreach program, created by the Sportsman Channel in 2007, taps an underutilized food source—game meat and fish donated by sportsmen—to feed those struggling with hunger across America. Hi Mountain Seasonings, world renowned for its jerky cure and seasoning, will be adding flavor to the donated meat and fish at the upcoming events. Available in 16 robust flavors, Hi Mountain Western-Style Seasonings will provide the zest for great-tasting meals for the hungry.
Hi Mountain Seasonings Announces Limited Edition Jerky & Cure
To Celebrate Its 20th Anniversary
RIVERTON, Wyo. (August 3, 2011) — Since its first introduction of the Original Jerky Cure & Seasoning Kit two decades ago, Hi Mountain Seasonings has been the Seasoning & Cure of choice for hunters, families, culinary specialists and many others. To celebrate its 20th anniversary, Hi Mountain is proud to introduce its 20th Jerky Kit: Hunter’s Blend.
Pioneer Research Names New Sales Rep Groups Across The Country
MOORESTOWN, N.J. (July 27, 2011) — Pioneer Research, the North Americanheadquarters for SeaLife Underwater Cameras, Vero Vellini gunslings and the VION MiNi 2000 Handbearing Compass, is pleased to announce the expansion of its sales representation across the country. The four new organizations that have been signed are the Carter Sales Company, the L.H. French Company, Mid-America Sport Sales and Wellman Sports Marketing. New Millennium Marketing, which recently merged with the Baratti Marketing Group to form New Millennium Marketing/Baratti Marketing Group, remains onboard.
Just The Board—
Hi Mountain Seasonings Jerky Board Now Available Separately
RIVERTON, Wyo. (July 14, 2011) — Slicing perfect jerky strips from whole meat is always easy with Hi Mountain Seasonings’ Jerky Board. This popular item, originally offered as part of the Jerky Board and Knife kit and the Jerky King kit, is now available as an individual item.
Steiner to Sponsor PUMA Ocean Racing Team in
Volvo Ocean Race 2011-2012
GREELEY, Colo. (July 13, 2011) — Steiner announced today that it will participate in the world’s premier ocean race—the Volvo Ocean Race. The German-based optics company has signed on as the official binocular company for the PUMA Ocean Racing team during the 2011-2012 race. Through the agreement, the 11 PUMA Ocean Racing crew members will rely on the world leader in marine optics to guide them around the world on board PUMA’s Mar Mostro, the Volvo Open 70 racing yacht.
Hurricane Bag Targets Stops Them Cold With The Crossbolt Stop Crossbow Discharge Target
SUPERIOR, Wis. (July 11, 2011) — Crossbow hunting has surged enormously in popularity as an ever-growing number of states have accepted crossbows as a legal and practical means of taking game. In response, Hurricane Bag Targets has introduced its new Crossbolt Stop to safely and effectively discharge the energy stored in a drawn crossbow after the hunt. This lightweight, portable 12x12x12 bag target is perfect to set up inconspicuously near a treestand to discharge the crossbow before climbing down. Likewise, it’s an ideal means for still hunters to discharge a bolt before gear stowage in a vehicle.
Giant Hurricane Heading to Retailers Nationwide With Its 16 Square-Foot Shooting Surface, You Can’t Miss The Hurricane RangeSUPERIOR, Wis. (July 11, 2011) — Hurricane Bag Targets has expanded its product line in a big way with the new professional-grade Hurricane Range. Measuring four feet by four feet with a depth of 12 inches, this giant target is ideal for sighting in bows, practicing from extended shooting distances or use as a backstop for a smaller target to prevent lost arrows. With its Tri-Core Technology, the Hurricane Range boasts superior durability and performance with a high-visibility design and surprisingly low price.
Col. Jeff Cooper’s Signature Gray Scout Now Available From Steyr
TRUSSVILLE, Ala. (July 11, 2011) — Due to overwhelming customer demand, Steyr Arms is now offering its legendary Scout rifle with the original gray stock. Reintroduced at the 2010 NRA Annual Meetings as part of the limited Jeff Cooper Scout Commemorative Package, the gray-stocked Scout sparked a renaissance in Lt. Col. Jeff Cooper’s all-purpose scout-rifle concept that redefined the “one man operating alone” survival rifle more than a decade ago. And now, Steyr Arms is pleased to announce that its Scout rifle is once again available with a gray stock in a rifle-only configuration.
Hi Mountain Seasonings Jerky Gun Now Available Separately
RIVERTON, Wyo. (June 20, 2011) — Originally offered as part of its popular Jerky Master package, the Hi Mountain Seasonings Jerky Gun is now available as an individual item. The easy-to-use Jerky Gun allows you to make ground-meat jerky, sticks or breakfast sausages with any of Hi Mountain Seasonings’ 19 Jerky Cure & Seasonings kits, 12 Snackin’ Sticks flavors and three mouth-watering breakfast sausage seasonings.
Capture All Of Your Summer Memories With SeaLife’s Adventureproof Mini II
MOORESTOWN, N.J. (June 14, 2011) – As schools across the country empty out for the summer break, families are beginning their vacations. And whether their vacation plans will take them to the local swimming hole, a relative’s home or far-off white-sand beaches, every member of the family will want to capture these precious memories. With the new 9-megapixel Mini II Dive & Sport digital camera from SeaLife, recording images and video of the summer fun is easy, and now you can let your kids use the family camera without fear of them breaking it or getting it wet.
The BLOCK Explodes On TV - How’d They Do That?
SUPERIOR, Wisc. (June 13, 2011) — With all of the photo- and video-manipulation capabilities available today, it is hard to tell what’s real and what’s been “shopped” to look real. So when the new commercial for the BLOCK BLACK archery targets shows jet fighters, helicopters and tanks destroying the new BLOCK BLACK targets, how’d they do it?
Show Dad Your Love This Father’s Day With A Vero Vellini Sling
MOORESTOWN, N.J. (June 7, 2011) — This Father’s Day, let dad know how important he is by giving him the ultimate gift of comfort, a Vero Vellini sling. He will appreciate this gift every time he goes into the field carrying a firearm, whether it is 200 yards to his blind or miles up and down mountains. By giving your dad a Vero Vellini sling, you are simply giving him the world’s most comfortable gun sling.
Shooter Buck 3D Archery Targets Introduces The Big Shooter
SUPERIOR, Wis. (June 6, 2011) – Standing 33 inches tall at the shoulder and boasting a vital target area that is 25-percent larger than comparable 3D targets, the new Big Shooter Buck from Shooter Buck Archery Targets offers a realistic target that will prepare you to make the shot when a real whitetail buck appears in your sights.
Rage Outdoors Names Syverson as Its VP of Sales
SUPERIOR, Wis. (June 1, 2011) — Rage Outdoors, LLC, the manufacturer and marketer of innovative, industry-leading archery brands including Rage® Broadheads and Ghost® Quivers, announced today that Jon Syverson has joined the company as its vice president of sales.
Revolutionary IQ Bowsight Now Available in Black
SUPERIOR, Wis. (May 26, 2011) — Originally introduced last year in gunmetal gray, the IQ Bowsight took the archery world by storm. With its patented Retina Lock technology, the IQ Bowsight quickly became regarded as the world’s most accurate archery sighting system. It became so popular that production was excessively outpaced by demand, despite nearly quadrupling manufacturing capacity. As production finally catches up, a matte-black version is now being introduced.
Pioneer Research Hires Joshua Gilmour As Marketing Coordinator
MOORESTOWN, N.J. (May 23, 2011) — Pioneer Research, North American headquarters for SeaLife Underwater Cameras, Vero Vellini Gunslings and the VION MiNi 2000 Handbearing Compass, announced that Joshua Gilmour has joined the company as its marketing coordinator. He will report directly to Brian Correia, director of sales and marketing. This appointment is effective immediately.
Burris’ New Fullfield E1 4.5-14X 42mm Riflescope Receives Outdoor Life Great Buy Award
GREELEY, Colo. (May 20, 2011) — Burris is pleased to announce that its new Fullfield E1 4.5-14X 42mm riflescope is the recipient of Outdoor Life magazine’s coveted “Great Buy Award” for 2011. This is the 11th consecutive year that the magazine has been conducting these hands-on product evaluations.
Full Press Release >>
15 Minutes Could Save Your Life Take The Free Online Treestand Safety Course
DANVILLE, Ala. (May 16, 2011) – Hunter Safety System has dedicated itself to saving lives for a decade, and now the company is making it easier than ever to help you save your own. Just take 15 minutes to review the brand-new treestand safety course slideshow, online and free of charge. This self-paced safety course is simple, easy to navigate and offers important hunter safety tips that could save your life. And, it is the only online treestand course that meets all guidelines set by the Treestand Manufacture’s Association (TMA).
Dale Reef Promoted to Senior Account Executive at Hi Mountain Seasonings
RIVERTON, Wyo. (May 9, 2011) — World-renowned for its jerky cures, seasonings and Camping Meals, Hi Mountain Seasonings has announced the promotion of Dale Reef to the position of senior account executive. In this new position, Reef will be responsible for handling large company and specialty accounts, working with existing and new customers, and launching new products. Additionally, Reef will manage trade shows for the company. He will report directly to Hi Mountain Seasonings President Hans Hummel.
Supercharge Antler Growth And Herd Health With Rack One’s New Xcellerator Mineral Supplement
GRAYLING, Mich. (April 27, 2011) — After many years of extensive research, development and real-world testing, the results are in, and they’re unanimous. Whitetail deer absolutely crave the new Xcellerator premium mineral supplement from Rack One’s IGNITE Whitetail Hunting System. Wherever it’s been used, deer have become completely addicted after as little as one time over an Xcellerator mineral pit. More importantly, hunters and land managers have reported amazing gains in antler growth and overall herd health after using Xcellerator either alone or as part of the IGNITE System.
Burris Introduces New Fullfield E1 Riflescopes
GREELEY, Colo. (April 25, 2011) — Burris has announced the introduction of its new Fullfield E1 Riflescope line. Retaining popular features of the Fullfield II riflescopes, the new E1 line offers a sleek profile with upgraded ergonomic windage/elevation knobs, a matching power ring and an eyepiece that accepts flip-up lens caps. Precision and accuracy of the new Fullfield E1 scope line has been enhanced with the addition of the Burris Ballistic Plex E1 reticle.
Full Press Release >>
Steiner’s New Predator Xtreme Binoculars Bring Unparalleled Contrast And Light Transmission
GREELEY, Colo. (April 11, 2011) — Continuing to produce state-of-the-art optical innovations that outperform its competition, Steiner introduces the new Predator Xtreme roof-prism binoculars, which offer a special proprietary lens coating that filters light and adds contrast at the peak sensitivity range of the human eye. Steiner has been perfecting its high-contrast lens coating for many years and the innovative Dynamic Coating Technology available on the new Predator Xtreme represents the sixth generation of the company’s exclusive contrast-enhancing optics.
Call Turkeys In Comfort and Concealment With Vero Vellini Slings
MOORESTOWN, N.J. (April 11, 2011) — Each year, nearly 2 million turkey hunters head to the woods in the hopes of harvesting a turkey. Chasing these keen-sighted birds requires hunters to not only wear head-to-toe camouflage but also to have comfortable and reliable equipment.
Rage Broadheads Under New Ownership
SUPERIOR, Wis. (April 8, 2011) — Rage Outdoors LLC, a privately held company based in Superior, Wis., has announced that it has acquired the Rage® Broadhead, Rocky Mountain® Broadhead and Ghost Quiver® brands from Field Logic, Inc. The terms of the sale were not disclosed.
It’s Time To IGNITE Your Herd With Overload
GRAYLING, Mich. (April 5, 2011) — Successful deer-hunting-property owners understand that the end of hunting season means that true deer season has only just begun. That’s because they know that, even though the long rut followed by a particularly brutal winter has come to an end, the real whitetail season starts with revitalizing their herd. Feeding is more important now than ever to produce big bucks and prevent infant mortality. They know that without a herd of healthy deer roaming their property, there’ll be just an occasional immature buck crossing within range come hunting season. The best of them know right now is the time to condition their herd, and they do it with Overload from Rack One.
BLOCK Targets Launches New Interactive Website
Superior, Wis. (April 4, 2011) —While The BLOCK targets continue to dominate the archery market with new and innovative targets, the company’s new www.blocktarget.com website provides viewers with easy access to product information, videos and testimonials on all of the revolutionary BLOCK products.
Hurricane Bag Targets Are Taking The Archery World By Storm
Superior, Wis. (March 29, 2011) – With its new Tri-Core Technology for excellent durability and performance; high-visibility design; and its surprisingly low price, there’s no wonder that the new Hurricane Bag Target is flying off the shelves at archery shops around the country. The Hurricane offers deer vitals on the back that are offset from the sweet spots up front, providing for longer target life.
Steyr Arms Introduces The High-Capacity C9-A1 Concealed Carry Handgun
TRUSSVILLE, Ala. (March 29, 2011) — Steyr Arms has announced the introduction of the new C9-A1 pistol, which bridges the gap between a compact carry and full-sized shootability. With its concealable-length slide and barrel of the S-series Steyr pistol, and the hand-filling frame and high capacity of the M-series, the C9-A1 provides the best of both worlds.
Start Earlier And Stay Longer With The New Steiner Nighthunter
XP Binocular
GREELEY, Colo. (March 14, 2011) — With a new roof-prism design and the brightest array of high-definition (HD) glass elements Steiner Optik has ever put into a binocular of this style, the new Nighthunter XP binocular delivers images that are so remarkably bright, you can significantly extend your time in the field. No other optics of similar size and weight can provide the considerably brighter images that are produced from the new XP line. Available in 8x42, 10x42, 8x56 and 10x56, the new Nighthunter XP not only brings the subject closer, but they also provide exceptional contrast and natural HD color.
Full Press Release >>
Steiner Names Tony Tekansik As Its National Sales Manager
GREELEY, Colo. (March 9, 2011) — Steiner, a world-leader in the manufacturing of binoculars, has announced the appointment of Tony Tekansik to the position of national sales manager. In this capacity, Tekansik will be responsible for managing all sales activities throughout the U.S. He will work directly with key dealers to direct sales efforts through the company’s network of independent sales representatives in an effort to expand sales in the hunting and birding markets. He will report directly to the general manager of Burris and Steiner, Rob Siemers.
Full Press Release >>
Burris Names Hunter Outdoor Communications As Public Relations Agency of Record For Burris and Steiner
GREELEY, Colo. (March 3, 2011) — The Burris Company announced that it has selected Hunter Outdoor Communications (HOC) as its public and media relations agency of record for the North American market. This appointment includes the handling of Burris’ line of premier sports optics as well as Steiner Germany’s binocular and riflescope lines. HOC is a full-service public relations agency specializing in the outdoor, hunting, shooting, marine and military industries. It is headquartered in San Antonio, Texas, and has an office in Richmond, Va. The appointment is effective immediately.
Hi Mountain Seasonings Introduces Three New Dry Rubs:
Venison, Poultry & Salmon
RIVERTON, Wyo. (March 2, 2011) – Nothing flavors and adds character to meats and seafood like a good Hi Mountain Western Style Rub. Now, customers have three new rubs to add flavor and seal in the juices of venison, salmon and poultry.
HSS Offers Two-Pack Of Locking Carabiners
DANVILLE, Ala. (March 1, 2011) – Adding to its lineup of great hunting accessories, Hunter Safety System announced today the availability of a two-pack of locking carabiners. Made of lightweight, high-tensile-strength aluminum, these carabiners have a strength rating of 5,600 pounds with the screwgate in its locked position. These carabiners are ideal for many uses such as replacements for HSS Lineman’s Climbing Straps, Life Lines, Quick Connect Straps and Rope Style Tree Straps.
Reinventing A True Classic -The BLOCK Classic
Superior, Wis. (February 28, 2011) —The BLOCK was the first open-layered foam target to hit the market back in 1997, and it took the archery world by storm. Today, it still leads the market with imitations attempting to replicate its look and feel. But the BLOCK is still the original. It is the classic that has stood the test of time, and it’s benchmark by which others are compared. And now, it’s been reinvented as the BLOCK Classic.
The New Vero Vellini Retractable Sling Automatically Adjusts To Your Needs
Moorestown, NJ (February 15, 2011) — Vero Vellini, the manufacturer of the world’s most comfortable slings, has announced the introduction of the new Automatic Retractable Rifle Sling. This revolutionary design is guaranteed to stop rifle bounce while walking, and it retracts the excess sling material that can get caught on objects when bringing your rifle up to shoot. The patented automatic retraction system instantly retracts whenever the sling is not bearing weight; therefore, you never have to worry about a slack sling getting in the way of a good shot.
SeaLife Introduces The Mini II Dive & Sport Camera—
The World’s First Adventureproof Digital Camer
MOORESTOWN, NJ (February 14, 2011) – SeaLife, the world-leader in underwater photographic equipment, has introduced its revolutionary 9-megapixel go-anywhere Mini II Dive & Sport digital camera to capture all of your great underwater and outdoor adventures. With its new intuitive interface, the Mini II makes it easy to capture life’s most exhilarating moments in the most punishing environments.
HSS Pro Series Now Available in Mossy Oak Break-Up Infinity
DANVILLE, Ala. (February 7, 2011) – Hunter Safety System is pleased to announce that its most popular harness, the HSS-600 Pro Series, is now available in the popular Mossy Oak Break-Up Infinity camouflage pattern.
Visual Contrast For Crossbow Accuracy
Superior, Wis. (February 2, 2011) — The BLOCK Crossbow target has a new look and a new name. Now called the BLOCK BLACK Crossbow target, it has been improved with specially created high-contrast target patterns on all four sides for better visual acquisition. Unchanged is its special high-density formula of proprietary PolyFusion, tested to stop arrows traveling in excess of 400 feet per second.
Down-N-Dirty Introduces Killin’ Krew Series Of Diaphragm Calls
Lewisburg, Ky. (January 27, 2011) – Down-N-Dirty Outdoors, the maker of high-quality, hand-made turkey calls has launched its new Killin’ Krew Series of diaphragm turkey calls with the introduction of the KY H5N1. Designed by DND Killin’ Krew Pro Staff member and champion caller, Jeff Noel, the KY H5N1 is expected to be even more deadly to the turkey population than the avian flu from which it got its name, H5N1.
New Rage Crossbow Broadheads Deliver Shocking Power And Amazing Accuracy
Superior, Wis. (January 26, 2011) — In North America, crossbow hunting continues to soar in popularity, making it the fastest growing segment of modern hunting. Currently, 14 U.S. states and four Canadian Provinces consider the crossbow another legitimate form of hunting equipment. To better equip the crossbow archer, Rage is pleased to announce the introduction of its new Rage Crossbow broadhead.
HSS Introduces The Lady Pro Series Being Safe Never Felt—Or Looked—So Good
DANVILLE, Ala. (January 24, 2011) – To address the unique needs of the ever-increasing number of women hunters taking to treestands, Hunter Safety System has introduced a new line of safety vests designed just for them, the new Lady Pro Series. These new top-of-the-line safety harnesses offer all the safety features of the regular Pro Series HSS vest but with refinements specifically designed with the female physique in mind. A sleeker cut and tailored fit, provides for superior comfort. It is sure to be a hit with women hunters.
Vero Vellini Introduces Its Premium Line Of Leather Rifle Slings
MOORESTOWN, N.J. (January 18, 2011) — Continuing its legacy of providing the finest slings in the world, Vero Vellini is pleased to announce the availability of its new line of Premium Leather Rifle Slings. Crafted from the finest full-grain leather and Air Cushion neoprene, the new Vero Vellini Premium Leather Rifle Slings provide the look and feel of absolute luxury combined with unparalleled performance and durability.
Just Add Hot Water for a Delicious Meal
RIVERTON, Wyo. (January 14, 2011) — World renowned for its jerky cure and seasonings, Hi Mountain Seasonings is pleased to announce the launch of a new line of camping, backpacking or outdoor foods. Four freeze-dried meals—Cajun Beans & Rice, Green Chile Casserole, Campfire Chili Macaroni and Hot Caramel Apple Crunch—will be the first offerings in this line of great-tasting, convenient, easy-to-prepare meals that boast a very long shelf life.
Taking The Hunter Safety System
Ultra Lite Harness To The X-TREME
DANVILLE, Ala. (January 11, 2011) – In response to high customer demand, Hunter Safety System is pleased to announce the expansion of the popular Ultra Lite harness line with the introduction of the Ultra Lite X-TREME. The new Ultra Lite X-TREME offers the same popular design as the Ultra Lite with a few added features.
Field Logic Introduces Intermediate-Sized GlenDel
Pre Rut 3-D Deer Target
SUPERIOR, Wis. (January 6, 2011) — With the introduction of the new GlenDel Pre Rut, Field Logic now offers a full line of ultra-realistic 3-D deer targets. Standing 36 inches tall at the shoulder and representing the size of a 250-pound live weight deer the new GlenDel Pre Rut fits perfectly between the GlenDel Full Rut—standing at 37 inches at the shoulder and simulating a 300-pound deer—and the GlenDel Buck--standing 34 inches at the shoulder and representing a 200-pound deer.
Rack One’s IGNITE Whitetail Hunting
System Redefines The World Of Supplemental
Nutrition And Attraction For Deer
GRAYLING, Mich. (January 6, 2011) – Recent research has shown that whitetail deer have specific nutritional needs that change throughout the year, and that research has revealed that a simple five-pound bag of attractant won’t increase the growth of antlers nor will it improve your overall herd health. Likewise, a single nutritional supplement used throughout the year will not yield optimal results. That’s why Rack One has introduced the scientifically engineered IGNITE Whitetail Hunting System for 365 days of complete whitetail nutrition and attraction for your herd.
High Contrast Design-The New BLOCK BLACK
Superior, Wis. (January 6, 2011) – Without question, the BLOCK Fusion has been the most popular archery target on the market since it was introduced, and now, this revolutionary target has been redesigned and renamed the BLOCK BLACK. This state-of-the-art target now offers a new High Contrast Design for better visual acquisition and PolyFusion technology that allows for even easier arrow removal while maintaining its incredibly long target life.
A Decade Of Saving Lives, Hunter Safety System Celebrates 10-Year Anniversary
DANVILLE, Ala. (January 3, 2011) – When Hunter Safety System opened its doors a decade ago, a new category in the sporting goods industry was born: the safety harness. The idea behind the company back then was to make everyone’s treestand hunting experience as safe as possible, and that idea is still the primary motivation today.
Hi Mountain Seasonings Celebrates Its
Platinum Anniversary
RIVERTON, Wyo. (January 11, 2011) – For the past 20 years, Hi Mountain Seasonings has been supplying customers with the world’s finest jerky cure and seasonings, spices and accessories. What began in 1991 as a one-man company selling one product—Hi Mountain Original Jerky Cure and Seasoning—has grown into a business with a staff of 40 and a line up of more than 190 products.
Steyr Redesigns Its Pistols’ Striker Mechanism For Improved Trigger Pull
TRUSSVILLE, Ala. (December 15, 2011) — Steyr Arms has announced that it has redesigned the Reset Action System mechanism in its popular M-A1 and S-A1 semi-automatic handguns for a greatly improved the trigger pull. The change results in a much smoother trigger take-up and a remarkably consistent and crisp break at approximately 5 pounds.
Pioneer Research Names Brian Correia Director of Sales & Marketing
MOORESTOWN, N.J. (November 3, 2010) — Pioneer Research, North American headquarters for Sealife cameras and Vero Vellini slings and straps as well as the importer of the VION MiNi 2000 Handbearing Compass, today announced the appointment of Brian Correia to the position of director of sales and marketing. Correia will report directly to Wolfgang Harms, the president of Pioneer Research.
Hunter Outdoor Communications To Provide PR Services To Blue Ryno Foundation
San Antonio, Texas (November 1, 2010) — Hunter Outdoor Communications announced today that it will be providing public relations and marketing services for the Blue Ryno Foundation, a nonprofit public-benefit corporation organized exclusively for charitable purposes to provide support, facilities and services to critically ill children and their families.
Merkel Launches New Website:
www.merkel-usa.com
Trussville, Ala. (October 25, 2010) — Steyr Arms is pleased to announce the launch of the new gallery-style Merkel website at www.merkel-usa.com. The dramatically redesigned site has been created to embody the company’s heritage and commitment to the fine art of gun making.
HI Mountain Seasoning’s New Jerky Knife
is a Cut Above the Rest
RIVERTON, Wyo. (October 6, 2010) — Hi Mountain Seasoning’s new Jerky Knife is the perfect tool for cutting flawless slices of jerky every time. The nine-inch razor-sharp 420 stainless steel blade ensures superior edge retention and durability for literally decades of use. The knife is ergonomically designed with a five inch rubberized Kraton handle that provides a no-slip grip for comfort during long periods of slicing and dicing.
Safety Comes First And Foremost – HSS Issues A Voluntary Recall Of Carabineer On Ultra Lite Harness
Danville, Ala. (September 29, 2010) — Hunter Safety System is committed to providing treestand hunters with the highest quality safety products on the market. In keeping with those commitments to safety, HSS announced an immediate voluntary recall of the carabineers that were included with the new HSS 300 Ultra Lite Harness.
Hunter Outdoor Communications Assumes U.S. Public Relations Role For Merkel And Anschutz Sporting Arms
Trussville, Ala. (October 18, 2009) — Steyr Arms, one of the world’s oldest and most prestigious firearms manufacturers, announced today that Hunter Outdoor Communications is now managing the public relations programs in the U.S. for Merkel firearms and Anschutz precision rimfire sporting rifles, effective immediately. Hunter Outdoor Communications has been spearheading the public relations efforts for Steyr Arms since 2009.